Website The Landmark Group
The Landmark Group began its journey in 1973 with one store in Bahrain and has grown into one of the largest retail and hospitality conglomerates in the Middle East, Africa and India. Currently the Group operates over 2,300 outlets, encompassing over 30 million square feet across 22 countries.
Marketing Manager
Job Description
- Strategically develop and manage CRM campaigns across SMS, Push Notifications, WhatsApp, Emails, and In-Apps, ensuring alignment with retention goals and KPIs.
- Work closely with Digital Graphic Designers and Copywriters to create engaging and effective marketing content.
- Work closely with growth marketing teams to understand the campaign objectives and customer segmentation.
- Apply strategic thinking to the execution of CRM campaigns, optimizing them for maximum impact and customer engagement.
- Manage and execute ad-hoc campaigns and ensure timely execution.
- Coordinate with Product and Tech teams to setup and implement automated customer journeys and campaigns ensuring timely delivery and optimal performance.
- Monitoring the campaigns launch and making adjustments as necessary to optimize the performance.
- Create performance reports for campaigns and share feedback to growth team, marketing team and stakeholders, and highlighting the campaign effectiveness
Qualifications
- Bachelor’s degree required.
- Hands on expertise in CRM platforms like Moengage, Clevertap, Braze etc.
- Knowledge of HTML/CSS would be preferred.
- Sound knowledge of MS Office suite
- 1-3 years’ experience in Digital Marketing/CRM
- Candidate should have completed Graduation.
- Excellent communication (verbal & written) and interpersonal skills.
- Attention to detail and process oriented.
- Prudent in managing multiple projects.
- Collaborative and convivial personality with an innate ability to work with colleagues across business units.
- This job requires candidate to work as per UAE time zone.
About Us
Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.
Over the years, our UAE – based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC’s largest omnichannel retailers and India’s top home and fashion retailer.
We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.