Graduate Trainee – Marketing Communication (FutureX Program)

Key Responsibilities:

• Support Digital Services and Customer Experience with their Brand and Communications requirements by providing effective content across all Human (customer care, telesales, etc.), Physical (stores, etc.), Sensory (sounds like IVR recordings, scents such as outlet fragrance, and sights) touchpoints and ensure all reflects the right messages that are also compliant with brand guidelines.
• Ensure consistent, targeted, up-to-date, accurate, and impactful messages based on market research, best practices, and geo-marketing insights to personalize communication and maximize relevance and effectiveness.
• Coordinate with external agencies and vendors as needed for design, copywriting, and other marketing communication services.
• Monitor customer feedback and sentiment through various channels and dive into the end-to-end customer journey maps (Consumer and Enterprise) and leverage insights to optimize communication strategies.
• Come up with creative ideas to enhance customer experience across all brand touchpoints, and propose digitally-led initiatives to achieve company objectives and strategies.

Qualifications

• Minimum Bachelor’s degree in Marketing or Mass Communication

Experience:

• Fresh Graduate