
Website Guerlain
Guerlain (French pronunciation: [ɡɛʁlɛ̃]) is a French perfume house, among the oldest in the world. It has a large customer following, and has traditionally been held in high esteem in the perfume industry. Perfumes by Guerlain are often said to be characterized by a common olfactory accord known as the "Guerlinade". A perfume by the same name was launched by Guerlain in 1921.
Area Retail Manager – Travel Retail
Position
As an Area Retail Manager, you will be responsible for managing assigned accounts in and all sales related activities within the assigned region. You will be accountable for evolving and executing business strategies to deliver or exceed the business objectives while growing market share and profit.
Job responsibilities
Business Development
- Develop a business plan and sales strategy for your accounts that ensures the achievement of company sales goals and profitability
- Develop and implement strategies to improve both sell in and sell out
- Ensure that all accounts meet inventory and assortment
- Conduct studies per POS and analysis necessary to anticipate market developments
- Constantly look for new opportunities: accounts opening, space improvement in POS
- Recommend distribution changes based on results, image and compliance with brand requirements (decision to open or close doors)
- Watch competition and market trends. Be aware of and communicate competitive promotional activities
- Visit key account clients on regular basis, with traveling accounting for 40% to 50% of your time spent on the field, and 50% to 60% spent in the office
Negotiation
- Negotiate solutions for inventory regularity and monitor targets by client
- Negotiate spaces and ensure compliance of our locations, review plans designed by the Architecture department and ensure good communication with the local architect
- Negotiate advertising, promotion investments and margins
Finance Management
- Full responsibility on the P&L for your accounts
- Establishes sales and investments budgets and Re-forecast per account in line with company guidelines
- Monitor the sell in and sell out activity and investment for each client (sales, investments, EBIT) and ensure the achievements of sales objectives and budgets
- Coordinate and consolidate financial reporting and review regularly budget according to the schedule of Finance
- Work closely with controllers to monitor commitments, provisions, and update numbers in the system
Marketing
- Negotiate and implement the International Travel Retail marketing plan for your markets according to guidelines and strategy
- Check the profitability of the marketing actions implemented
- Forecast collateral needs for each account for instore promotions and coordinate timely delivery
- Forecast novelties based on historical product sales and MOP guidelines
- Verify product mix and replenishment
- Establish the commercial agreements resulting from negotiations (contract amendment, renewal of contract)
- Establish contracts for hiring and renewal of sales agents’ services
People Management
- Build an engaged and strong team of Beauty Consultants
- Conduct monthly meetings with the team to review target and incentive
- Source, hire, develop and retain talents
Profile
- Minimum of 5 years of relevant experience
- A curious, creative, dynamic, and proactive personality, who’s autonomous and able to multitask while respecting deadlines
- You will have expertise in Retail, sales techniques and business development
- Comfortable with all aspects of merchandising; including cleanness, stock rotation and inventory
- Strong communication and negotiation skills
- Solid understanding of business commercials, business acumen mindset, and P&L exposure
- Strong in leadership and in people management with experience in building effective teams
- Service-oriented: ability to see every detail and always think about improvements
- Must be fluent in English. Arabic & French is a plus
To apply for this job please visit www.lvmh.com.