Website The Landmark Group
The Landmark Group began its journey in 1973 with one store in Bahrain and has grown into one of the largest retail and hospitality conglomerates in the Middle East, Africa and India. Currently the Group operates over 2,300 outlets, encompassing over 30 million square feet across 22 countries.
Assistant Manager-Marketing(Creative) – (2300025K)
POSITION OBJECTIVE:
Implement marketing strategies to develop Home Centre as a brand and to ensure that positioning of the brand is consistent throughout the region.
Key Responsibilities:
Marketing Calendar
Plan the events calendar for the region in consultation with the Territory Concept managers
Execute the signed off marketing calendar across all regions
Budgeting and Planning
Prepare and get management sign off on the annual marketing budget for the territory in coordination with the Concept Marketing team
Manage the territory’s marketing budget. Provide feedback to the Concept Marketing team on approving key marketing expenses
Review Footfalls in the stores on regular basis
Campaign & Media Planning
Coordinate with Concept Marketing team for brand campaigns and activations
Plan and implement the campaign consistently across all regions
Review the effectiveness of advertisements, promotions and take corrective actions
Loyalty Program Activities
Map loyalty program for the region and present insights to Concept and Local Marketing teams
Annalise growth, frequency and monetary contribution from Loyalty program
PR and Customer Events
Coordinate with agencies in consultation with Concept and Corporate Marketing team for order placements and printing needs, shopping bags, etc.
Manage cross promotions with other brands and customer engagement events
Coordinate for PR and media coverage for the brand
Marketing Co-ordination:
Coordinate with the Stores for the following:
o POS Requirements for the launch of Marketing Promotions
o Consolidation and follow up of their requirements with regards to marketing and retail consumables
o Plano gram for the launch of the activities in stores and follow up on the same to ensure timely launch
o Liaise with territory marketing teams to ensure consistency in creatives, advertising, promotions, events and meet other day-to-day requirements
o Coordinate with the marketing department of various malls for exploring different avenues of marketing and communication
o Ensure that the images on the vans and delivery trucks are changed at a regular interval of times
o Coordinate with PRO for various permissions/approvals required for sale, promotions, flyer distribution etc. (if applicable. Coordinate with local suppliers/agency for quotations, negotiations, deliveries and payments
JOB SPECIFICATION:
Post Graduate in Business Administration
4-7 years of Marketing experience preferably from Home Retail/ FMCG industry
Knowledge of Retail Industry and Brands
Knowledge of Marketing and communication activities
Media planning & Commercial acumen
Leadership skills & Strategic thinking
Planning and organising skills
Commitment to excellence & Networking skills
Qualifications
.
Primary Location: United Arab Emirates
Job: Marketing
Organization: Homecentre Concept
Schedule label /الجدول الزمني: Regular
Shift: Standard
Job Type: Full-time
Day Job
Job Posting/نشر تسمية الوظيفة: Jun 13, 2023, 6:06:57 AM
To apply for this job please visit landmarkgroup.taleo.net.