Digital Marketing Consultant

Digital Marketing Consultant

Job Overview:

The Digital Marketing Consultant plays a pivotal role in advising Biz Easy and its clients on high-impact digital marketing strategies that contribute to business growth. This role involves sales-oriented digital consulting, strategic Google Ads management, website optimization, and client relationship management to drive revenue.

Responsibilities and Duties:

Strategic Digital Marketing & Website Optimization

• Develop customized sales-focused digital marketing strategies for Biz Easy and clients.
• Oversee website performance, ensuring high-speed optimization, user engagement, and lead conversion.
• Guide businesses on website improvement strategies to enhance customer acquisition.

Sales & Business Development Through Digital Marketing

• Identify and generate new business opportunities through digital marketing initiatives.
• Engage with potential clients, pitch digital marketing solutions, and close sales.
• Develop sales-driven lead generation and digital marketing strategies to help clients grow their revenue.
• Work with the business development team to align marketing strategies with revenue targets.

Google Ads & Performance Marketing

• Lead budgets of Google Ads campaigns to increase traffic and conversions.
• Continuously optimize PPC strategies for higher sales and ROI.

Client Relationship Management & Consulting

• Act as a primary consultant for clients, offering tailored digital marketing solutions.
• Maintain strong communication and engagement with clients to understand their sales goals.
• Provide consultation on digital marketing investments that maximize sales and brand growth.

Content Strategy & Blogs

• Guide clients on high-quality content marketing strategies that drive traffic and leads.
• Develop blog content plans and SEO-driven article topics that align with sales objectives
• Develop and maintain a detailed content calendar.
• Create and manage engaging content, including blogs, social media posts, infographics, and email campaigns.

Brand Building

• Strengthen the company’s digital presence and reputation through innovative marketing initiatives.
• Ensure consistent brand messaging across all platforms

Collaboration and Coordination

• Work closely with sales and business development teams to align marketing efforts with organizational goals.
• Collaborate with IT teams on technical projects and website enhancements.
• Manage relationships with external agencies, freelancers, and the internal graphic designer.

• Evaluate marketing performance metrics, focusing on sales growth and digital ROI.
• Provide actionable insights to optimize sales and marketing efforts.

Training & Digital Marketing Workshops

• Conduct workshops on sales-driven digital marketing strategies for clients and internal teams.
• Provide in-depth training on Google Ads, lead generation, and sales conversion optimization.

Social Media Management

• Manage social media accounts (LinkedIn, Instagram, Facebook, etc.) to engage audiences and promote services.
• Plan and execute paid social media advertising campaigns.

Ad-hoc Task Management

• Take on additional consulting and revenue-focused projects as required by management.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing strategy, sales, and consulting.
• Proven expertise in Google Ads, website performance optimization, and sales-focused marketing.
• Strong sales communication and business development skills.
• Proven expertise in SEO, PPC, and social media marketing
• Proficiency in CRM platforms, marketing automation tools, and data analytics.
• Ability to convert marketing insights into revenue-generating strategies.
• Effective communication and collaboration abilities.
• Work management skills to prioritize tasks and meet deadlines.
• Strong logical thinking and problem-solving skills.