Key Accounts Executive (Foodservice) – Everyday Goods Food

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita’s, and McCain.

Job Summary:

Key Accounts Executive is responsible for managing Foodservice accounts, driving sales growth, and building strong relationships with clients. The incumbent plays a key role in meeting sales targets, promoting GMG’s product offerings, analyze sales performance, monitor KPIs, generate insights for commercial decisions and ensuring high levels of customer satisfaction within the assigned Food Service accounts. This role is central to GMG’s expansion strategy and commitment to delivering exceptional service in the consumer market.

Job responsibilities:

The incumbent role involves tracking and reporting daily, weekly, and monthly sales performance against targets by channel and customer, while analyzing sell-in/sell-out trends, SKU contribution, and customer profitability.

It includes preparing dashboards for commercial reviews and business planning, identifying risks, opportunities, and trends across product lines and regions, and supporting annual and quarterly planning through historical data analysis.

The position consolidates forecasts from sales, marketing, and trade marketing teams, maintains SKU-level forecast files, and communicates execution priorities and activation calendars to the field force.

It also entails monitoring visibility KPIs, planogram compliance, and promotional execution, collecting field data to validate performance, and aligning with trade marketing on POSM usage and brand compliance.

Additionally, the role tracks product availability and SKU-level distribution using internal and third-party data, supports gap-closing actions by flagging underperforming clients or regions, and analyzes listing compliance to identify lost distribution opportunities.

Insights from distribution analysis feed into commercial and field planning processes.

Building strong customer relationships and initiating listings for new product developments or price increases are also key aspects of the role.

Functional / Technical Competencies

The incumbent should demonstrate strong communication and coordination abilities, with a solid grasp of Food Service execution dynamics and seasonal promotional trends.

Familiarity with field audit and compliance tracking tools is advantageous, along with a sharp commercial mindset and meticulous attention to detail.

Proficiency in Excel and data visualization tools such as Power BI or Tableau is essential for effective performance tracking and reporting.

Prior experience in Food Service or HORECA analytics is preferred, supporting the ability to interpret data and drive actionable insights across commercial functions.